Girls who ride board and rip do not NEED the support of other girls to be able to get out there and do their thing. Female togetherness and empowerment might be cemienting the stereotype we are trying to break.
One sure fire way to not make a trick and risk injury in the process is to not be fully committed to what you are trying. We offer some tips from experience as to why you should commit and believe in yourself.
Just as it is important for us to support the positive image of women in sports and allow you girls to form the identities that you choose, inspired by positive role models, it is also just as relevant for the boys.
The embracement of strong female athletes and role models by Nike based on their performance and achievements and not their aesthetic, race, origin or anything else is one that we hope to see smaller brands follow their example.